Privacy

1. Introduction

 


This Privacy Policy describes how Joe Yellino (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit or make a purchase from our website (the “Site”).

We are committed to safeguarding your privacy and handling your personal data in compliance with the General Data Protection Regulation (EU) 2016/679 (GDPR) and other applicable data protection laws.


By using our Site, you agree to the terms of this Privacy Policy.

 

 

 

2. Data Controller

 


Joe Yellino

Email: info@joeyellino.com

 

 

 

3. Information we collect

 


We collect the following types of information:


 

a) Personal information you provide directly

 

When you make a purchase, create an account, or contact us, we may collect:

 

  • Name and surname

  • Email address

  • Shipping and billing address

  • Phone number

  • Payment information (processed securely via Shopify Payments, Stripe, or PayPal — we do not store credit card data)

 


 

b) Automatically collected information

 

When you browse our Site, certain information is automatically collected, such as:

 

  • IP address and browser type

  • Device type and operating system

  • Referring website or social media source

  • Pages visited and time spent on the Site

 


This data is collected using cookies and similar technologies. For more details, please read our Cookie Policy.


 

c) Marketing and analytics data

 

If you consent, we may collect information through third-party tools such as:

 

  • Google Analytics

  • Meta Pixel (Facebook / Instagram)

  • TikTok Pixel / Pinterest Tag

 

 

 

 

4. Purpose of data processing

 


We use your personal data for the following purposes:

 

  • To process and deliver your orders

  • To manage your account and provide customer support

  • To send order confirmations and delivery updates

  • To personalize your shopping experience

  • To send marketing communications and offers (only with your consent)

  • To analyze website traffic and improve our services

  • To comply with legal and tax obligations

 

 

 

 

5. Legal basis for processing

 


Your personal data is processed on one or more of the following legal bases:

 

  • Contractual necessity: to fulfill your order or respond to your requests

  • Legal obligation: to comply with accounting or tax requirements

  • Consent: for marketing or analytics activities

  • Legitimate interest: to improve our website, prevent fraud, and maintain security

 

 

 

 

6. Data retention

 


We retain your personal data only as long as necessary to fulfill the purposes described above, unless a longer retention period is required by law.

For example:

 

  • Order data: retained for up to 10 years (for tax/accounting purposes)

  • Marketing data: retained until you withdraw consent

 

 

 

 

7. Data sharing

 


We may share your data with trusted third parties who help us operate our business, including:

 

  • Shopify Inc. (e-commerce platform and hosting provider)

  • Payment processors: Shopify Payments, Stripe, PayPal, etc.

  • Shipping and logistics providers

  • Marketing and analytics partners (Google, Meta, TikTok, etc.)

 


These service providers process your data only as necessary to perform their services and are contractually bound to protect it.


We do not sell your personal data to third parties.

 

 

 

8. International data transfers

 


As our services are powered by Shopify and other international providers, your data may be transferred outside the European Economic Area (EEA).

In such cases, we ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your information.

 

 

 

9. Your rights under GDPR

 


You have the following rights regarding your personal data:

 

  • Right of access: obtain a copy of your data

  • Right to rectification: correct inaccurate or incomplete data

  • Right to erasure (“right to be forgotten”)

  • Right to restrict processing

  • Right to data portability

  • Right to object: to certain processing activities, including marketing

  • Right to withdraw consent at any time

 


To exercise your rights, please contact us at: info@joeyellino.com

 

 

 

10. Security

 


We take appropriate technical and organizational measures to protect your personal data against loss, misuse, unauthorized access, or disclosure.

All transactions are processed securely through encrypted connections (SSL/TLS).

 

 

 

11. Marketing communications

 


If you subscribe to our newsletter or marketing updates, we will send you promotional content about our latest collections and offers.

You can unsubscribe at any time by clicking the “Unsubscribe” link in our emails or contacting us directly.

 

 

 

12. Minors

 


Our website is not intended for individuals under the age of 16.

We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data, please contact us for its deletion.

 

 

 

13. Updates to this policy

 


We may update this Privacy Policy periodically to reflect changes in our practices or for legal reasons.

The latest version will always be available on this page, with the date of the last update indicated below.


Last updated: 30-10-2025